You start out with a great idea.
You have something to offer.
You fill a need and you have to
make people aware of it.
Sometimes brilliance comes from the things that are totally out of the ordinary.
They break the standard and they work.
There are also times when a different idea is as disjointed as you and your spouse
sitting in bathtubs in your yard looking at the sunset.
The hype machine of the TV industrial complex
, as Seth Godin
is so overdone by this point in our media evolution that we are all completely used to it.
Getting your brand in front of us seems to be the main point for those still advertising
in the older, traditional way. And traditional is comfortable.
It still works according to the numbers.
We’re entering an era where philosophy is the driving force of decisions.
Media has changed and with more competition comes more need for telling us your story.
Your story holds your philosophy and it gives us a reason to join you.
What about offering a real take on what you are?
What about being alright with your product not being for everyone you can reach?
Can you accept no? No means it’s not a fit – for whatever reason. No is ok.
You don’t want to be around a situation where you are not held in the proper esteem.
We are also now in an era of specialization.
Many similar products to choose from, each having differing stories, allows you to choose. Not one big company owning all of them but small businesses
putting their art and passion to work.
Be aware of what you are marketing.
I watch pharmaceutical ads and I’m amazed that they must spend half of
their expensive air time telling you all the reasons not to use their product.
They have to, because most involve some horrible permanent condition or death.
This is what we accept in marketing these days just to get the brand in front of people.
Looked at another way, they are actually promoting the fact that use of their product
can harm you. You could die.
That’s the other end of the health spectrum in their industry.
Risking loss of life is not helping with quality of life there marketing genius.
That’s not his concern, or job. But it should be.
Prescription drugs are not a product we can interact with.
The medical profession has to.
I don’t want brand recognition being the reason me or my doctor
choose the medication for my situation.
I don’t want to judge the decision based upon the least amount
of damage that could result by comparison to other drugs like it.
There is a lot of money spent in the development of these drugs.
A new mindset is needed.
Not sales first, but product first – the user’s experience.
Is the Hippocratic oath being employed by the drug companies?
If you’re in an interview, don’t spend half the time telling them how you
could fail miserably, and the possibility exists, because it’s happened in the past,
that you could take down the entire company.
Not a good self-marketing strategy.
Marketing professionals have formulas based upon what has worked.
They’re not much different than accountants.
Most handle data on what others have created, but create nothing of their own.
They execute formulas.
Some great marketers think for themselves enough to see the bigger picture.
They run their business using their own principles, what they value as important.
They get results over time that prove their methods. That’s long-term thinking.
But I’m afraid that most people are sheep and follow what they see –
personally and thus professionally.
Is that because that’s what people really are or has modern marketing
become so pervasive that we have assimilated to that culturally?
I’m not hauling my tub into my yard to watch the sunset, and I mean ever!