All of a sudden the battles you used to have begin to melt away as you shift your focus towards the new realization. You will have found what needs your attention, what work gets your time.
If a Roar is unheard it’s because what you’ve heard in the past shows that you’ve been misled. The act of consistently being misled leads to no gathering of joined purpose. So it could be spelled unherd as well. Roars should get progressively easier to ignore or work around. Once you realize the roars have no teeth, you just hear a noise that you want to move away from. A pointless attempt at control via the uncontrolled rant.
This is how we are talked to.
We get it from TV, many media sources, work, maybe even at home. There is quite a lot of positional bullying going on –
Do this, here’s what I think, here’s what you do, hurry up, act now.
We are still being sold to as if we have the scarce amount of choices as in the 1930’s.
Of course we have more choice than ever. But old habits die hard. Even the youngest generations are used to being sold in traditional ways. It’s still how we respond to marketing out of social pressure, desire to have what we want or other basic human instinct.
Despite this, we are undergoing a shift in the way we interact. Younger generations are losing one ability and gaining another. They may lose some ability to speak directly to another human and effectively speak their mind in person but they certainly get that we are in a culture of choices and to find what you want in pursuing who you want to be is technologically easy. You can learn anything on You Tube.
They don’t want ads forced upon them. It still happens but not in the same manner or as often because they click away from it. How would TV ads ever been allowed to dominate the culture in American sales if the Skip Ad option was available over the past 70 years?
The roars may have shifted.
From the output of do what I say to the input of listen to me –
the practice of let’s see what’s on, to the search query.
(Culture of TV vs Internet)
Communication was changed by the ingestion of media. The methods became an accepted norm. We bring this into our work and home life. We don’t have time for listening, being interested or for solving things with another person, we have to wrap it up and get to the next thing. Even if the next thing is nothing.
Realizing this means you have signaled the dulling of connection. It’s time to reinvest in yourself.
Starting the shift
To speak too loudly brings the opposite response.
Sure, the issue gets heard but the ability to solve it has instant opposition.
If a project doesn’t have alignment, that project is doomed to failure.
When people are vying for position, power is the priority before the project itself.
Focusing on relationships in business brings results that will always be better, it holds the more comprehensive parts of life, more than money can do for us.
This is the best method financially as well, but money is actually the last step. It’s the last part of the interaction when there is work done well. It’s the result of unity on a project done for the ability to serve a need.
The team is cohesive, the product is cohesive.
The days of success by pure force are dwindling. At least en masse.
The progression looked like this: Word of Mouth> Newspapers> 3 TV channels + UHF > Cable> Internet> Streaming+Searching. Could we go back? No way. It went from opinion of the few to the many. Trust went from someone you knew to someone’s review.
Trust is where the actual shift is happening online.
It’s gonna take time because we’re all human.
Short term force will always be there but reason and connection seems to be the slow and inexorable shift. The longer and certainly tougher shift is in our ability to seek out our best with so much choice.
Marketing at it’s best is about connection. Sales come from good, consistent marketing.
Force will be practiced by those unable or unwilling to do the real and difficult work of listening and being honest in their offers.
Force is bullying tactics. The world is onto you and the internet found out how to even the score because it’s best tool is that of connection.
There’s no need to be silent when everything in you wants to roar.
It’s just that a roar isn’t gonna do it anymore. Reason is having it’s day.
These are the moments where your best self gets it’s chance to practice.
I was getting advice where my teeth were the catalyst for a psychological discussion.
I was talking with a dentist about stress.
I have driven a lot over the years.
I’ve heard it said that if a deer crosses the road
in front of you, rather than avoiding it
you should just go ahead and hit it.
Opportunities come that you didn’t see when you started down the path
– and they do come.